Lowe’s Unites NFL Fans with a New Type of “Home Team”
Lowe’s is putting the “home” in the “home team.” Lowe’s is unveiling the first-ever Lowe’s “Home Team,” a group of current NFL players representing every team in the league, coming together to unite fans around the connection and community we all crave during football season, even as fandom goes home.
NFL fans nationwide now have a chance to join Lowe’s Home Team. Together with 12 NFL stars and more than 300,000 Lowe’s associate “coaches,” the company is honoring Pro customers and challenging fans to complete DIY projects and compete to become one of the 10,000 members of the team, helping everyone win the home game.
During the NFL season, fans who participate in the Lowe’s Home Team Contest at home will have the chance to be drafted onto the Lowe’s Home Team. Fans who are selected will win a limited-edition, official Lowe’s Home Team jersey designed by professional artist and apparel customizer Marcus Rivero (aka Soles by Sir), along with a chance to win the ultimate prize: a trip for two to Super Bowl LVI
Lowe’s will also launch officially licensed paint colors for all 32 NFL teams this season in-store and online in collaboration with the NFL and Valspar®, enabling fans to wear their pride not just on their sleeves, but also on their walls. Lowe’s will support all Home Team initiatives with an integrated marketing campaign inclusive of national television advertising, digital and social creative.
The New Lowe’s Home Team and How to Join
Lowe’s is excited to announce that Kelvin Beachum (OT), Calais Campbell (DE), Steve Hutchison (Guard — Hall of Fame), Travis Kelce (TE), Jaylon Smith (LB), and Robert Woods (WR) will join Justin Fields (QB), Chris Godwin (WR), Najee Harris (RB), Matt Light (OT), Christian McCaffrey (RB), and Lowe’s Home Team General Manager Drew Brees (QB — Retired) as the 12 official NFL members of the Lowe’s Home Team.
Fans can try out for the Lowe’s Home Team by entering for a chance to win and completing one of four DIY challenges that will take place from September through December this year. The first challenge will ask prospective recruits to share how they prepare their outdoor space for the football season in September. Fans can learn about additional challenges which include a team paint color challenge (begins Oct. 1), a DIY project victory dance challenge (begins Nov. 1), and a holiday team decorating challenge (begins Dec. 1) at Lowes.com/HomeTeam. For official rules, visit https://www.lowes.com/pdf/2021_LHT_Contest_Official_Rules.pdf.
Improving Homes and Hometowns Across America
From renovating a shelter in Richmond, Calif. that gave NFL newcomer Najee Harris a home when he had none, to helping Drew Brees give back to a small business owner in New Orleans who has been a bedrock in his community, each Home Team player will partner with Lowe’s to complete a critical home repair project in service of an NFL community in need. Eight of these 12 projects are included in Lowe’s 100 Hometowns program, an initiative celebrating Lowe’s centennial by completing 100 improvement projects across 36 states. Lowe’s is rebuilding areas reeling from natural disasters, repairing critical housing, restoring beloved community centers, reviving green spaces, and much more. Communities can find details of every 100 Hometowns project and their progress on Lowe’s 100 Hometowns landing page and at #100Hometowns on social media.
This season, Lowe’s will also launch officially licensed paint colors for all 32 NFL teams in-store and online in collaboration with the NFL and Valspar®, enabling fans to wear their pride not just on their sleeves, but also on their walls.