Holiday Gift Guide-Women-Theory Clothing Brand

How It Works

  • A Theory stylist will connect with you to outline your fit, style preferences, and wardrobe needs and curate a selection of styles accordingly.
  • Your personalized edit will be delivered to your home via same-day or second-day service. You have 14 days to decide what to keep or return.
  • If you’d like to keep everything in the box, there is no action required. Theory will automatically charge your credit card on the 14th day.
  • If you’d like to return an item, it must be dropped off at your nearest Theory store or sent to Theory and postmarked by the 14th day to avoid incurring charges. Theory will only charge your credit card for the items you keep.
  • Customers receive 15% off their first Theory Edit order
  • Standard and digital gift cards can be purchased in denominations of up to $1,000.
  • E-gift cards are sent directly to the recipient’s inbox, making them the perfect last-minute purchase.
  • E-Gift Cards can be purchased here —
  • Physical gift cards can be purchased in all stores
  • Digital opportunity to send a gift item to someone of the customer’s choosing
  • SmartGift helps to turn your gifting inspiration into reality. By choosing to send someone a SmartGift, gift recipients can pick their size or color, eliminating gift exchanges and returns later.
  • Step 1: Select an item to send to a giftee. This is communicated to the recipient over email.
  • Step 2: The recipient can select their preferred size and color of each gift item or swap across the original gift brand’s catalog for a same-priced item.
  • Step 3: Theory sends the gift giver a payment link to once the gift has been accepted.
  • Every item on is tagged with SmartGift functionality.



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